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OFFICIAL SITE FOR THE ORIGINAL CONCERT PROMOTIONS BOOK

& CONCERT AND FESTIVAL PROMOTIONS MANUAL

HOW TO POROMOTE

SIMPLIFIED, in 160 Pages By HAL DAVIDSON

 

 

 

OVERVIEW/ CONTENTS
OVERVIEW

It's not so simple. So we made thousands of edits over many years to reduce a complicated business into a 160 page read-and-promote manual. This book helps you figure out the right, winning formula for your unique event

In a business with no schools or declared standards, we’ve abridged The Bible of the Business, HOW NOT TO PROMOTE CONCERTS & MUSIC FESTIVALS, a best seller in its category online since 2000, into a reconstituted, succinct, step-by-step insider's guide on the art of promoting concerts called HOW TO PROMOTE CONCERTS, SIMPLIFIED.

It first took us 25 years to compile enough notes, plans, proposals, contacts and facts to write the How-Not-To book in late 1999. Starting as a 160 page compilation of experiences, now grown into the present 374 page behemoth of what-to-do and what not-to-do when promoting concerts. Selling over 3,000 copies worldwide, now with a CD containing 23 usable forms, we’ve repeatedly received requests for a simpler version for layman and promoters who want to know more, but streamlined.

The reality is, promoting concerts is more difficult than you might think. It takes a lot more effort and is a lot more expensive than people think. Other books falsely sugar-coat the inside truths that real promoters know. It's like any other business in that it takes years to become proficient. No matter how smart you think you are, you can't know it until you experience it all. This simplified version has taken what should take many years to learn and reveals the professional details for easy consumption. Reading this one book makes it easier for you.

Concerts are a puzzle of components that need to match up or you won't break even. HOW TO PROMOTE, simplifies what it takes to do better than break even and increase your chances of winning on your first event. There IS a correct order of action and this book shows you how to do your cost sheet first to find your accurate breakeven point and profit margin. The book is also very heavy on promotion and operations.

He admits that no matter how smart you are, “you're likely to get hammered on your first event. That's part of the education, making mistakes." Hal said. Promoters have their own signature and style. No two promoters do everything the same way. But there are standardized ways of methodically executing the various stages of the promoting and producing process. The book breaks down each component. New promoters are shocked to see the cost of entering the business. Shrewd talent agents calculate the artist's share per seat, making it hard to profit. How to figure what you should pay the act, how to negotiate with agents, how to promote, estimate the attendance and how to correctly price the tickets, it's all covered in this simplified book. It confirms answers to questions, and those you hadn't thought of.

Promoters are not the most altruistic people. There is no incentive for established promoters to help you or guide you. Hal Davidson is different. One of the most controversial promoters of our time, Abramson states, "I really enjoy helping new promoters who haven't yet learned vindictive, hateful behavior. The newbies have promoting dreams and a lot of drive. If I can help them promote correctly, it truly helps the industry become a kinder place, my books have helped thousands of promoters minimize loss and maximize their chances of concert promoting success".

Hal Davidson has promoted more different types of events than almost anyone else you’ll meet . Having been both an indie entrepreneurial Promoter and a successful Marketing, Management, Sales and Operations Executive, he's promoted everything from Trade Shows to major Music Festivals since 1975. You benefit from proprietary methods and extraordinary insight not available anywhere else.

Hal is an active promoter presently working with other promoters on their projects. He welcomes your phone calls at  (731) 438-1597, EST to discuss your dream project. Try calling other so-called promoters for help. Are they even willing to listen?

"There's more to promoting than money, it’s about giving and bringing people together. If you follow that mantra, your dreams will come true"

SUBJECT

 

 

 

 

 

THE AUTHOR

 

MEDIA FORMS

INTRODUCTION

 

BUYING RADIO

WHAT IS A PROMOTER?

 

RADIO COPY

ONE OR MORE EVENTS

 

SPOT PRODUCTION

FUNDING

 

CONCERT PROMOTIONS

SET UP YOUR BUSINESS

 

SPONSORSHIPS/ PROPOSALS

RELATIONSHIPS/ STAFF/ VENUE

 

PUBLIC RELATIONS

COMPETITION

 

STAFF/ SECURITY/ POLICE

AGREEMENTS

 

TICKETING/ FORMS

CO-PROMOTIONAL

 

TALENT, AGENCIES

INDEPENDENT CONTRACTOR

 

OFFER SHEET

VENDOR

 

ARTIST ENGAGEMENT CONTRACTS

NON DISCLOSURE/ NON COMPETE

 

STAGE PRODUCTION

SEQUENCE OF EVENTS

 

DECIBEL LEVEL CHART

LEGAL/ LAWYERS

 

PRODUCTION SCHEDULE

TRADEMARKS/ COPYRIGHTS

 

SHOW DAY NOTES

PERMITS/ TAXES

 

RIDER CONTRACT

BOND, INSURANCE

 

MISTAKES OF FIRST TIME PROMOTERS

COSTS, BUDGET

 

SEQUENCE OF EVENTS

COST SHEET

 

WHAT TO DO IF SHOW IS DYING

NIGHTCLUBS/ RAVES

 

PROMOTER’S VOCABULARY

WEB MARKETING

 

 

CHRISTIAN SHOWS

 

 

REGGAE CONCERTS

 

 

CONCERT MARKETING/ ADVERTISING

 

 

MARKETING PLAN

 

 

CONCERT BUSINESS LINKS

Promoter's Resources

pollstarpro.com

celebrityaccess.com

 

Various Tours and Events

pollstar.com

livenation.com

tickets.com

 

Concert lists for 15 major markets

concertfinders.com

 

Jamband Genre

ambands.com

JamBase

Relix.com

 

Special Events

SXSW.com

insomniac.com

 

Christian Concerts

ccauthority.com

itickets.com

christianconcertalerts.com

 

Search Any Festival Event

Festival Network Online

Festivals.com

Yahoo Entertainment

 

Irish Music Festivals in the World

Irish Music Festivals

 

Jazz Festivals

Jazz Search

 

Reggae Festivals

Reggae Fest Listing

Reggae Festival Guide

 

Sponsorship Sourcebook

www.sponsorship.com

 

Music Reference Site

www.mrpophistory.com

www.musiciansource.net

www.showare.com

 

Music Industry Advice

Concert/ Festival Consultant

Music Festival Producer for Rent

www.musicbizadvice.com

 

Concert Weather Insurance

www.GlobalWeatherInsurance.com

Hal Davidson
18127 Bowie Mill Road
Rockville, MD 20855

 

Customer Service:
hal@rentapromoter.com 
(731) 438-1597 EST U.S.A.

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