It's not so simple. So we made thousands of edits over many years to reduce a complicated business into a 160 page read-and-promote manual. This book helps you figure out the right, winning formula for your unique event
In a business with no schools or declared standards, we’ve abridged The Bible of the Business, HOW NOT TO PROMOTE CONCERTS & MUSIC FESTIVALS, a best seller in its category online since 2000, into a reconstituted, succinct, step-by-step insider's guide on the art of promoting concerts called HOW TO PROMOTE CONCERTS, SIMPLIFIED.
It first took us 25 years to compile enough notes, plans, proposals, contacts and facts to write the How-Not-To book in late 1999. Starting as a 160 page compilation of experiences, now grown into the present 374 page behemoth of what-to-do and what not-to-do when promoting concerts. Selling over 3,000 copies worldwide, now with a CD containing 23 usable forms, we’ve repeatedly received requests for a simpler version for layman and promoters who want to know more, but streamlined.
The reality is, promoting concerts is more difficult than you might think. It takes a lot more effort and is a lot more expensive than people think. Other books falsely sugar-coat the inside truths that real promoters know. It's like any other business in that it takes years to become proficient. No matter how smart you think you are, you can't know it until you experience it all. This simplified version has taken what should take many years to learn and reveals the professional details for easy consumption. Reading this one book makes it easier for you.
Concerts are a puzzle of components that need to match up or you won't break even. HOW TO PROMOTE, simplifies what it takes to do better than break even and increase your chances of winning on your first event. There IS a correct order of action and this book shows you how to do your cost sheet first to find your accurate breakeven point and profit margin. The book is also very heavy on promotion and operations.
He admits that no matter how smart you are, “you're likely to get hammered on your first event. That's part of the education, making mistakes." Hal said. Promoters have their own signature and style. No two promoters do everything the same way. But there are standardized ways of methodically executing the various stages of the promoting and producing process. The book breaks down each component. New promoters are shocked to see the cost of entering the business. Shrewd talent agents calculate the artist's share per seat, making it hard to profit. How to figure what you should pay the act, how to negotiate with agents, how to promote, estimate the attendance and how to correctly price the tickets, it's all covered in this simplified book. It confirms answers to questions, and those you hadn't thought of.
Promoters are not the most altruistic people. There is no incentive for established promoters to help you or guide you. Hal Davidson is different. One of the most controversial promoters of our time, Abramson states, "I really enjoy helping new promoters who haven't yet learned vindictive, hateful behavior. The newbies have promoting dreams and a lot of drive. If I can help them promote correctly, it truly helps the industry become a kinder place, my books have helped thousands of promoters minimize loss and maximize their chances of concert promoting success".
Hal Davidson has promoted more different types of events than almost anyone else you’ll meet . Having been both an indie entrepreneurial Promoter and a successful Marketing, Management, Sales and Operations Executive, he's promoted everything from Trade Shows to major Music Festivals since 1975. You benefit from proprietary methods and extraordinary insight not available anywhere else.
Hal is an active promoter presently working with other promoters on their projects. He welcomes your phone calls at (731) 438-1597, EST to discuss your dream project. Try calling other so-called promoters for help. Are they even willing to listen?
"There's more to promoting than money, it’s about giving and bringing people together. If you follow that mantra, your dreams will come true"